Brandscapes: Architecture In The Experience Economy Free Download ((HOT)) 📁

Brandscapes: Architecture In The Experience Economy Free Download ((HOT)) 📁

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Brandscapes: Architecture In The Experience Economy Free Download

at wwa insights, we are introducing a new concept called branding in architecture, where architecture students choose a real estate development, or an existing building in a theme park or another context, and revitalize it so as to create a new space for the sponsor. these buildings are designed with branding in mind from the beginning and use the same terminology as any branding strategy to communicate with the brand: logo, tagline, visual identity, identity codes, signage, etc., as well as methods (types of products and services, visual cues, etc.) to convey these ideas. the focus is on the contextual and interactive architecture of the building, in contrast to the more traditional representation of architecture as architecture.

teruyuki uda takes a quick trip from mt. koya in osaka to kobe city, where he interviews local architects on kobe’s urban renaissance. uda is the managing editor of the magazine “architectural culture,” published by the urban design research institute. he is also a full-time freelance writer for japanese companies including obayashi corporation and toto. he is an emerging writer with an international outlook, translating books like the world architecture today and the fabulous cities into japanese and writing numerous books on urbanism and design.

for the first issue of wwa insights, i have decided to experiment a little with branding in architecture, where architecture students will choose a sponsor for their project, and revitalize an existing building to fit their brand in architecture . the wka insights logo was created by the students for this project. students will be allowed to choose a sponsor that has an emotional connection with them. they will also be able to utilize both the site and existing context to their maximum potential. to learn more about wwa insights, visit www.wwainsights.com , read the wwa insights july issue, read the july issue of wwa insights or subscribe to wwa insights.

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